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The American Society of Gene and Cell Therapy (ASGCT) is seeking an experienced marketing professional who will be responsible for developing and executing omni-channel marketing strategies to generate brand awareness, engage target audiences, and convert leads. This role will partner closely with internal stakeholders to create and implement annual membership retention and growth marketing plans, and revenue-generating program campaigns.
Primary Responsibilities
- Collaborate with ASGCT’s membership team to form annual membership renewal and recruitment campaign plans that articulate ASGCT’s unique value proposition. Implement and optimize channel tactics to achieve membership renewal and acquisition targets through lead generation and conversion.
- Partner with revenue-generating program leads and stakeholders to create and execute revenue generating program marketing plans, tactics and assets to achieve measurable initiative goals.
- Create, monitor and adjust campaign budgets to achieve program goals and optimize ROI.
- Develop and implement audience segmentation and personalization strategies for members, prospects and program participants to maximize touch point conversion. Journey-map the movement of lead generation to customer, customer to member, and member engagement to retention.
- Recommend paid digital advertising budgets and manage ad placements to promote ASGCT programs and increase membership recruitment.
- Lead the development of membership and ASGCT program collateral and traditional direct marketing.
- Other duties as assigned.
Required Skills and Experience
- Bachelor’s degree in communications, journalism, marketing, or a related field; Master’s degree preferred.
- Five years of related professional experience.
- Experience with non-profits, associations, or academic institutions strongly preferred.
- Experience with iMIS or similar membership database.
- Exceptional written and verbal communication skills and the ability to generate internal buy-in based on demonstrated results.
- Ability to travel up to two weeks per year.
About the American Society of Gene and Cell Therapy
The American Society of Gene & Cell Therapy (ASGCT) is the primary professional organization for gene and cell therapy, with a broad membership base including scientists, clinical researchers, physicians, patient advocates, and pharmaceutical and biotechnology professionals. The mission of the Society is to advance knowledge, awareness, and education leading to the discovery and clinical application of genetic and cellular therapies to alleviate human disease. ASGCT is a 501(c)3 nonprofit organization.
Culture Statement
At ASGCT, we strive to create a collaborative environment of leaders and innovators who are committed to the Society’s mission and to the people we serve. Employees at ASGCT value these core principles:
- Leadership: We are empowered to take ownership of our contributions to the organization. Fueled by a supportive leadership team, we bring integrity, expertise, and a sense of purpose to our roles.
- Innovation: We think proactively and generate novel solutions to new challenges faced. Innovation drives us to be adaptable and keep pace with a rapidly evolving field.
- Trust: We have established a flexible work environment where dependability and communication is what inspires success. Trust throughout the organization allows for thoughtful collaboration, transparency, and growth.
EEO Statement
ASGCT provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
Work Location:
- Hybrid remote in Waukesha, WI 53186
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